Roofing customer acquisition

Booked roof estimates. Predictable retail pipeline.

Apex Launch builds direct-response Meta advertising systems for established roofing companies — engineered around storm restoration and retail replacement, with founder-led creative and full booked-estimate delivery.

apex-launch.app / acquisition
Booked Estimates
147
+34% MTD
Pipeline
$1.84M
+22% MTD
CPL
$38
-41% vs. avg
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Booked estimate
Confirmed call
New leads
Daniel R.
ZIP 75201
$28K roof
Marcia L.
ZIP 30309
Full HVAC
Tom B.
ZIP 85016
Repipe est.
The Apex Launch system

Built specifically for roofing operators.

Storm + retail acquisition
A unified offer architecture that captures storm-damage homeowners and full-replacement retail demand without cannibalizing either channel.
Insurance-aware routing
Pre-qualification logic that routes insurance-eligible homeowners differently from cash retail, so your sales team gets the context they need.
Premium roofing creative
Cinematic short-form video and scroll-stopping static ads produced in-house. No stock footage, no contractor-template ads.
412
Avg. booked estimates / 90 days
$47
Avg. CPL for roofing
$2.1M
Avg. added pipeline
9 days
To first booking
Exclusivity

One roofing operator per market.

We only partner with a limited number of roofing companies. Every Apex Launch system is geographically exclusive, which is the only way we can produce predictable acquisition for our partners.

  • Geographic exclusivity in your market
  • Applications reviewed before approval
  • Built for $1M+ annual revenue operators
Frequently asked
Do you work with storm-only operators?+

We work with operators who handle both retail and insurance. The most defensible roofing businesses we partner with run a balanced offer.

What does the engagement look like?+

A 90-day initial system build and launch, then ongoing monthly partnership. Founder involvement throughout.

How quickly do estimates start coming in?+

First booked estimates typically land within 7–14 days after the system goes live.

Selective partnerships · One contractor per market

Apply for a roofing partnership.

Limited to one roofing operator per market.