Selective partnerships · Roofing · HVAC · Plumbing

Booked Estimates.
Predictable Growth.

Apex Launch helps roofing, HVAC, and plumbing companies generate qualified booked estimates through direct-response Meta advertising systems built by operators, not generalists.

Built for growth-focused home service companies doing $1M+ annually.

apex-launch.app / acquisition
Booked Estimates
147
+34% MTD
Pipeline
$1.84M
+22% MTD
CPL
$38
-41% vs. avg
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Booked estimate
Confirmed call
New leads
Daniel R.
ZIP 75201
$28K roof
Marcia L.
ZIP 30309
Full HVAC
Tom B.
ZIP 85016
Repipe est.

Trusted by leading home service operators across North America

NORTHRIDGE ROOFING
BLUEPEAK HVAC
SUMMIT PLUMBING
CASCADE BUILT
Results that compound

The numbers behind predictable acquisition.

Rolling 12-month aggregate across all active Apex Launch partnerships in roofing, HVAC, and plumbing.

27,400+
Booked estimates generated
across active partnerships
$84M+
Revenue attributed
to Apex Launch systems
$38
Avg. cost per lead
blended across industries
9 days
Avg. time to first booking
after system goes live
How it works

A complete acquisition system, not a lead list.

We architect, launch, and operate the entire customer acquisition engine — creative, ads, qualification, and booked appointments — so your team only sees deals worth closing.

01
Market & Offer Architecture
We engineer your direct-response offer, hooks, and creative angles around what actually moves homeowners to book.
02
Premium Creative Production
Cinematic short-form video, scroll-stopping static, and battle-tested ad concepts produced in-house.
03
Meta Advertising System
We launch and operate a structured Meta ad system with daily optimization and weekly creative iteration.
04
Booked Estimates Delivered
Qualified, pre-screened homeowners land on your calendar with full context — ready for your sales team to close.
Specialized by industry

Built for serious home service operators.

By application only

We only partner with a limited number of contractors.

Apex Launch operates on a one-contractor-per-market model. This isn't a marketing tactic — it's the only way our systems can produce predictable, exclusive acquisition for the operators we work with.

  • One contractor per market
    Geographic exclusivity built into every partnership.
  • Applications reviewed before approval
    We turn down most operators who apply.
  • Built for serious operators
    $1M+ annual revenue minimum, with infrastructure to handle scale.
Market availability
Live
Dallas–Fort Worth, TX
Roofing
Closed
Phoenix, AZ
HVAC
1 spot
Atlanta, GA
Plumbing
Open
Denver, CO
Roofing
Waitlist
Charlotte, NC
HVAC
Open
Tampa, FL
Plumbing
1 spot
Markets update in real-time based on signed partnerships. Apply to check your market.
Founder
An operator, not an account manager.
AL
Founder-led

Built by operators who've scaled real home service brands.

Apex Launch is led by the team behind Tree Launch, an established brand that has spent years engineering direct-response acquisition for service-based businesses. The same founders are personally involved in every partnership we take on — from offer architecture to creative direction to daily ad operations.

$84M+
Client revenue influenced
12+ yrs
Direct-response experience
Hands-on
Founder involvement
Case studies

Selected partnership results.

All case studies
Roofing
$2.1M
added pipeline in 90 days
Northridge Roofing

"412 booked estimates from a cold start."

HVAC
$1.4M
in installs from Meta
BluePeak HVAC

"Peak-season calendar filled 3 weeks ahead."

Plumbing
147
repipe estimates booked
Summit Plumbing

"Cost per booked estimate dropped 61%."

Partner testimonials

From inconsistent leads to fully booked sales calendars.

Apex Launch rebuilt our entire acquisition motion. We went from chasing storm leads to operating a real, predictable system. The booked estimates show up every single week.

Brandon S.
Owner, Northridge Roofing

I've spent six figures on agencies that never moved the needle. Apex is the only one that brought a real direct-response engine. Cost per install dropped, volume doubled.

Maria K.
President, BluePeak HVAC

The creative quality alone is years ahead of anything I've seen in home services. Our brand finally looks like the operator we are.

Daniel T.
CEO, Summit Plumbing
Video testimonials

Full video case studies with founders, GMs, and sales leaders from active partnerships.

Watch video case studies
Selective partnerships · One contractor per market

Apply to work with Apex Launch.

Built for established roofing, HVAC, and plumbing operators doing $1M+ annually. Applications are reviewed before approval.